The Brazilian blowout hair treatment is a liquid keratin formula that bonds to your hair to create a protective layer around each strand, effectively diminishing frizz, sealing the cuticle ...

Kits, serums, masks, and more—these treatments smooth texture for a fraction of the price (and time spent) at the salon.

Once reserved just for salons, keratin treatments can now get you smoothed-out strands at home. Here, hairstylists share the ...

Keratin treatments are a popular solution for reducing frizz, smoothing strands, and making hair more manageable. They ...

Allied Market Research published a report, titled, "Keratin Products Market - Global Opportunity Analysis and Industry ...

especially with the popularity of salon treatments such as the Brazilian blowout. But what about gentler, at-home keratin hair products? You don’t have to be a haircare whizz to have heard of ...

Discerning beauty buffs have found the ultimate solution to unruly hair in an affordable at-home keratin treatment, and impressed reviewers say it leaves hair ‘silky straight’ in just one use.

The up-and-coming beauty brand has broken the internet across Europe with its one-of-a-kind at-home Keratin Treatment, selling over 500,000 bottles. After seven sell-outs the viral hair care has ...

From the infamous Brazilian blow-dry to the frizz-fighting ... around two-four hours of your day when getting a keratin treatment. Your hair stylist will wash and roughly blow dry your hair.

U.S. Reps. Ayanna Pressley, D-Mass., Shontel Brown, D-Ohio, and Nydia Velásquez, D-N.Y., are urging the Food and Drug Administration (FDA) to move swiftly on advancing an already proposed federal rule ...

The FDA has expressed concerns about its presence in products like Brazilian Blowout and keratin treatments, as well as in many chemical hair relaxers. The FDA has discouraged consumers from ...

Your hair won't set after the keratin treatment, if you are prone to sweating. Here's what you should do. Cysteine is the latest hair straightening treatment, and seems to be less harsher than ...