Metz Baking Co. just wanted a great advertising campaign for its Old Home Bread. It got the legendary 'C.W. McCall,' trucker ...

In the mood to spend some time in the kitchen this bank holiday weekend? These tempting bread recipes are made for sweet-toothed bakers. And someone who understands more than most the restorative ...

The ad featured a story song, twangy country music and a spoken-word, first-person narrative from McCall, who stopped his bread-filled 18-wheeler at the "Old Home Fill-er Up an' Keep-on-a-Truckin ...