Brown mascara has been around for a while, but consumers habitually get reminded of its benefits—especially when more natural makeup looks are en vogue. Ilia’s founder Sasha Plavsic tells ...

I’ve been swiping on my favorite brown mascara on days when I’m just running errands or have no makeup on but don’t want my eyes to look too bare. Ahead, we’ve rounded up the best brown ...

JH "I am fully in my brown mascara era over here. I love a no-makeup makeup look for everyday, and black mascara tends to look too harsh if I’m not wearing a full face. But brown? It’s so soft ...

Seen on runways, red carpets, and Instagram selfies alike, the minimalist makeup trend is taking over. Big names like Lorde ...

ILIA / Instagram (2) When it comes to mascara ... shade Before Dawn is a pretty brown color that may be key to a more natural look, according to celebrity makeup artist Kirin Bhatty.

It’s no surprise, then, that brown mascara is trending in 2025 – we’re deep in the age of minimalist make-up, and the clean-girl look has had beauty in a vice grip. “With current trends for softer ...

appeared their best with a more subtle approach (like using brown eyeliner instead of purple and black mascara instead of blue). Since then, I’ve spent decades honing the no-makeup look ...

The Best Makeup Trick for Hooded Eyes According to Bobbi Brown originally appeared on Parade. Hooded eyes are beautiful—just ...

I’ve been swiping on my favorite brown mascara on days when I’m just running errands or have no makeup on but don’t want my eyes to look too bare. Ahead, we’ve rounded up the best brown ...