Oh, and it can project the Bugatti logo on the ground behind you ... It doesn’t even have a name yet. That’s okay. Take your time, Bugatti.

Bugatti In addition to the logo, Bugatti will also deploy its signature color, Bugatti Blue, for similar purposes. The company partnered with consultancy group Interbrand to install the new logo.

Headlining its new corporate identity is a simplified “EB” logo – the initials of company founder Ettore Bugatti. However, the new logo won’t be used on its vehicles. Instead the new badge ...

The change comes as the automotive side of Bugatti pushes towards a new era, as it looks to diversify its line-up and usher in electrification following the signing of a partnership with EV ...

The centerpiece of the rebrand is new logo, a sleek cipher of its founder Ettore Bugatti’s initials. This logo is not expected to replace the red oval badge commonly installed on the grilles of ...