I really don't know when the unicorn craze began ... Anyway, if your kids do love unicorns, you should check out Build-a-Bear's newest stuffed-animal launch, the "Beary Fairy Friends" line.

Build-A-Bear is selling both a sparkly Enchanted Unicorn - with purple fur, a pastel main and sparkly pink horn - and a rainbow Colour Craze Unicorn - with pristine white fur and a rainbow main.

Build-A-Bear: "In honor of #NationalUnicornDay ... Snack Pack Unicorn Magic: The shelf-stable pudding brand has a Unicorn Magic variety with pink and blue cups. “Each six-pack of these gluten ...

Bringing a nine-year-old? That'll be $9 for a stuffed unicorn. What's more, for that one day, none of Build-a-Bear's guests will be a day over 29 years old – meaning, no matter their age ...

And now, the world of The Nightmare Before Christmas has joined Build ... bear is white and features the Pumpkin King’s signature skeletal smile; the Sally bear, meanwhile, is light blue ...

ALDI is selling "Build A Friend" toys including an orangutan, a unicorn, a husky and a classic bear. The toys are similar to the "Build a Bear" concept, but cost a fraction of the price at just £ ...

That’s because Build-A-Bear Workshop is bringing My Little Pony ... My Little Pony: The Movie Tempest Shadow Furry Friend – $28 (USD). A unicorn whose broken horn speaks to a mysterious ...