In a move that blends global culinary influence with one of the world’s most iconic music festivals, Samyang Foods brought ...

making them 400 times hotter than tabasco sauce," she adds. The original Samyang Buldak ramen has a heat level of 4,404 Scoville units. Its 2X Spicy counterpart cranks up the heat to a scorching ...

Samyang plans to position its Buldak hot sauce as a global lifestyle brand by combining digital and in-person brand experiences through an omnichannel approach. As part of this initiative, the ...

Coachella 2025 turned up the heat over the weekend, and it wasn’t just the desert sun doing the work. Korean food giant Samyang Foods — best known for its viral Buldak Spicy Ramen — made history as ...