Yet despite how often they frequent Target, most people don’t know much about Bullseye, the lovable little white dog with the red rings around its eye. Well, get ready for an education.

Target’s Bullseye Mascot Dog Provider Sues Company for Breach of Contract, $740K in Backpay “Target seeks brand loyalty from customers. It has shown that it is anything but loyal to those ...

I visited my local Target in New Jersey to shop for gifts in its "Bullseye's Playground" section. All of the items were priced at $1, $3, or $5. From mugs and candles to self-care items, I loved ...

The pup-arazzi aren't the only ones completely going mutts over the Target mascot. Find out Bullseye's history and impact. Skip to main content. A Trusted Friend in a Complicated World.