When you peer into the back of a Burger King restaurant, you don't typically see flames, so how does the fast-food chain ...

The Whopper isn’t just a burger — it’s Burger King’s crown jewel. Juicy, flame-grilled, and unapologetically oversized, the ...

Created in collaboration with JKR, the fast food giant’s first rebrand in over 20 years features a more digital-friendly burger logo and an appropriately named brand font, Flame While 2020 was ...

Burger King went ... to the brand's "heritage in flame-grilling," according to Machado. The idea to center the brand's new look around the Whopper came from a logo redesign for the sandwich.

The new Burger King outlet planned for the outskirts of Norwich has taken a step forward as sign plans are approved.

A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes News moves fast, and there's not always time to untangle the complex ...