Writing a marketing plan is important whether you're creating your initial business plan or preparing to launch a new product. Of course you have to base your final marketing plan on the four Ps ...

What should be in your business plan? Creating a business plan is a key part of starting any business venture. Even if you’ll never use it in this format for attracting investors and raising capital, ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

Opinions expressed by Entrepreneur contributors are their own. In their book Write Your Business Plan, the staff of Entrepreneur Media, Inc. offer an in-depth understanding of what’s essential to any ...

Think a business plan is just paperwork? Think again. It’s essential for making a success of a venture. 70% of businesses that survive beyond 5 years follow a strategic plan. Aspiring entrepreneurs ...

Opinions expressed by Entrepreneur contributors are their own. We’ve all heard the interview question, “Where do you see yourself in five years?” Marketers routinely take that question and apply it to ...

You should approach the launch of a pop-up shop like you would approach the launch of a startup — and it begins with a business plan. You've probably seen or even visited a pop-up shop before. These ...

Gina Baker is an experienced content strategist, SEO enthusiast, editor, and writer focused on empowering and educating agents and brokers. Before joining HousingWire, she was the site lead at The ...