Cadbury 5 Star India’s latest campaign “Make Al Mediocre Again” aka M.A.M.A has created a lot of buzz on the internet. And, for all the right reasons. The nearly two-minute commercial urges ...

Audacity is Cadbury 5 Star’s middle name when it comes to its ads. And the brand’s long-standing collaboration with Ogilvy has worked magic again—ditching cliches and delivering a Valentine ...

With competitive intensity heating up, there was a need to secure Cadbury 5Star's business and avoid potential loss of business to other brands. While 5Star also increased investments to fight off ...

Ultimately, the campaign showcased Cadbury 5 Star’s creative edge and ability to turn everyday cultural insights into ...

Chocolate brand Cadbury used voice command technology to engage with its Gen Z target in India and encourage them to relax with a 5Star. The advent of digital has made life more Gen Z. Being online 24 ...