"Breakfast mascots like these have real staying power because they're associated with daily rituals,” says Monica Cabaniss, co-owner of Falcon Digital Marketing. “The trio's simple catchphrase ...

TV advertisements also focused heavily on connecting the unique personalities of cartoon mascots like Tony the Tiger and Cap’n Crunch to the breakfast ritual. That doesn’t mean it’s ...

hipper brands have resuscitated the mascot logos of the ’50s, bedecking their websites and social media with a parade of remarkably similar characters featuring balloony cartoon eyes and chubby ...