When it comes to increasing sales with multi-format case studies, there’s are two things to remember: Tell a story using data, and tell your story in multiple ways.

Basic format of case study: Executive summary ½ page History (maximum 1 page single-spaced) Business model (maximum 1 page) Editorial model (maximum 1page) Success stories/failure stories (specific ...

Make It Multi-Format. If you can get case studies, quotes and testimonials, always include hard data and tie it to revenue or cost stories. Beyond this, ...

A well-constructed case study provides can be the ideal format to showcase the benefits of your product or service – and persuade visitors to become buyers, clients, or loyal customers.

Case studies are one of the most polarizing things you can produce in support of your B2B marketing efforts.. Why? Because you love your case studies, but many of your prospects find them to be boring ...