Google Ads remains one of the most powerful platforms for reaching potential customers. However, with great power comes great responsibility. Advertisers in sensitive categories face unique ...

Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.

Google TV is packed with ads. From algorithmic TV recommendations to sponsored content to straight-up commercials for video ...

In the Google Ads Performance Max search category, Google is now displaying "private search term." Private queries are terms that have been searched for by fewer than 50 unique users over the past ...

Google Ads is a powerful tool for driving targeted ... Discover insights on everything from mastering campaign types like Performance Max to leveraging advanced strategies and features like ...

Google’s new ads rules demote confusing landing pages and reward those aligned with user intent. Google Ads now prioritizes ...

Ginny Marvin, the Liaison, has confirmed that demographic exclusions will apply to Shopping inventory in Performance Max campaigns. Marvin added that the reporting on how this is shown to advertisers ...