CEAT’s relationship with cricket has matured over the years, from the Ratings to in-stadia presence to bat stickers, but recently, it took a surprising turn in the form of branded content.

Shubman Gill had a long-standing association with CEAT which started during his India Under-19 days. However, earlier this ...

Shubman used the MRF-stickered bat for the first time in the 2025 Champions Trophy semi-final clash between India and ...