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Interest in the Chad Face started to accelerate in 2020, peaking in early 2023. The Chad Face as a TikTok trend. Chad Face tutorials and meme videos peaked on TikTok around 2022 and 2023.
The chiseled face of the strong-jawed “chad” is no longer just a meme, it's an actual pose—and it is not, one writer argues, a joke anymore.
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