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EXCLUSIVE: WGSN's New TikTok Analytics Tool Assesses How Brands Can Best Leverage Viral Trends
For those wondering which TikTok trends are worth investing in and which aren't - WGSN now has a tool for that. The trend forecasting company is introducing TikTok Analytics, a proprietary tool ...
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WGSN's New Platform for Buyers Combines Traditional Forecasting with AI
A new data-driven platform by consumer trend forecasting firm WGSN aims to make sense of it all. The London-based company launched WGSN Fashion Buying, a dedicated platform that supports buyers ...