Email marketing is still a vital tool for digital marketers. Check out this guide for practical tips on creating successful email campaigns. Email is as a highly effective direct marketing channel ...

Did you know that almost 350 billion emails are sent and received every day? Many of these are marketing emails, with brands doubling down on this channel to boost customer loyalty and sales.

2. AI is being integrated into traditional marketing. People don’t necessarily think about AI being used to power things like offline experiences, such as mail in your mailbox or on a billboard.

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more ...