The Kraft company recently held a competition inviting the public to name its new Vegemite cream cheese spinoff. The name that won, and made it to shelves, was “iSnack 2.0.” Really. It took one day of ...

Chevrolet might already have the "Commercial of the Holiday Season" locked down. Anyone that’s watched any amount of television in – let’s just say the past five years – knows that there have been ...

Although it’s best-known for the royal grilling it received in Ralph Nader’s book Unsafe At Any Speed, the Chevrolet Corvair still retains a rabid fanbase that will defend the sports car to the last.

When we did our roundup of songs that mention "Chevy"—the Chevrolet nickname that General Motors is trying to discourage its employees from using—we somehow forgot to list Paula Cole's 1997 hit, ...

Who says that auto development engineers aren't creative? As far as we're concerned, the 2011 Chevy Cruze engineers deserve an A+ for their music making skills, especially if we're taking into account ...

Chevrolet's music video on TikTok aims to highlight its brand among a younger generation of consumers who are reaching the age of purchasing their first vehicle. Trucks tend to be more popular with ...

In the midst of these oppressive conditions, some diehards, like Nickey Chevrolet, continued to fly the high-performance flag. Purchased in 1925 from the Nickey family by Edward and John Stephani, the ...

Intel: the Intel chime Dell: dude, you're getting a Dell Apple: Mac vs. PC ads BMW: The Ultimate Driving Machine These brand attributes and associations are very important to companies. They spend ...