Gen Zers not only represent the makers of the future but also serve as agents of change in the present. With an open mindset ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

China's fragrance market, valued at USD 1.24 billion in 2024, is set to reach USD 3.02 billion by 2030, growing at a CAGR of 7.54%. Driving factors include rising disposable income, urban expanses, ...

Retail brands are hopping on the trend, with brands from KFC to Louis Vuitton releasing bag charms to get Gen Z's buy-in.

In a world where people are frequently confronted with familiar perspectives, a group of Generation Z students from Europe ...

In the first part of a mini-series US-based fashion students tell Just Style they have already noticed a rise in clothing ...

Low-value packages from China will now be hit with a tariff. It'll hurt online shoppers who have been increasingly drawn to cheap goods.