The brand positioning statement is probably the most important sentence in a marketing plan. It brings focus to the development of a marketing strategy and the marketing plan and tactics ...

A classic positioning statement, then, could be the following: To (target audience), (brand) is the (problem definition/frame of reference) that (core benefit) because (support).

Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding. IE 11 is not supported. For an optimal experience visit our site on another browser.

Positioning statements can be useful in some contexts but are always the starting point, not the end. Talk to your customers; your assumptions are just that, assumptions. Even the most saturated ...

Marketing should begin and end with your customer, and the same could be said for developing your brand’s positioning statement. How you position your brand should begin and end with your ...

An effective positioning statement should be a short, declarative sentence that expresses a benefit that solves a pressing target audience problem. Some examples: Eckerson Group helps your ...

A really important part of crafting your brand's positioning is to understand the functional benefits that you offer as a product or service. What do you “do” for your customers? It’s the ...