2. Font Selection. Much like picking the right color scheme, selecting a font for your logo is another key step in this process. This process can be time consuming, but it is very important.

The rights to a logo exist in a use-it-or-lose-it universe in which you must defend your mark against anyone who seeks to introduce a substantially similar identifier.

French designer Sylvain Boyer thinks so. ... Sylvain's Starbucks logo redesign is 38 percent less ink-intensive, ... the savings would be close to 24 percent.

Logo Design Here’s a quick guide on how to get paid for creating logos. Startup Costs: Under $2,000 Home Based: Can be operated from home. Part Time: Can be operated part-time.

Legendary design critic Steven Heller evaluates the new “We ️ NYC” logo, and deems its design to be an inadequate homage to Milton Glaser’s original.

French designer Sylvain Boyer thinks so. ... Sylvain's Starbucks logo redesign is 38 percent less ink-intensive, ... the savings would be close to 24 percent.