Rainbow the Clown. It's an unusual past ... "It made me feel good inside," she says. "I couldn't blow up one of those long balloons and make balloon animals anymore if I tried," she adds, laughing.

It turns out, that was the point. The handful of dimly lit photos of a sinister-looking clown with a clutch of black balloons, dubbed "Gags," was the first salvo in an online marketing campaign ...