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Fairlife has proven a bright spot in Coca-Cola’s portfolio, with retail sales topping $1 billion in 2022, a 1,000% increase since its nationwide launch in 2015.
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Coca-Cola breaks ground on Fairlife production facility in WebsterCoca-Cola broke ground Thursday on its new 745,000-square-foot Fairlife plant on Tebor Road in Webster. The facility marks the company's first production facility in the Northeast. It's slated to ...
Coca-Cola is entering the premium milk market with its rollout of Fairlife milk. The milk brand is said to have more protein, more minerals, and less sugar in it. Fairlife is in a few test markets ...
Coca-Cola is launching a new kind of milk nationwide that the company says will "rain money." The product is called Fairlife and it will sell for twice the price of regular milk when it hits store ...
One of Coca-Cola's greatest differentiating factors is its ability to nurture home-grown brands and unlock the potential of acquired brands. For example, it grew Fairlife, its milk and protein ...
The company called out its namesake Coca-Cola brand, protein shake, and ultra-filtered milk brand Fairlife, and limited time offerings such as Sprite winter spiced cranberry for the solid performance.
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