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The New Guy learns how to navigate the family’s quirks, while a number of Coca-Cola products are integrated into the story. It looks, feels and even sounds like The Bear, and executives at Coca ...
That food-focused ambassador strategy continued with a June “Billboard to Table” event in ... For its latest extraordinary activation, Coca-Cola teamed with streaming sensation “The Bear,” which ...
Majority presented an idea that was part "The Bear" and part Homer's “Odyssey,” and through some serendipity, Coca-Cola was able to work with half of that formulation through production ...
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