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The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself. Couple the ...
The viewer follows a passage being written in an old-timey typeface until there’s a reference to a bottle of Coke. Suddenly, the type appears as the cola company’s script logo. The approach ...
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The Forward on MSNHow Coke’s Passover recipe sparked an antisemitic conspiracy theoryTo create a Kosher for Passover version of Coke, the company uses sugar instead of corn syrup, sparking conspiracy theories.
Coca-Cola has launched its new “Classic” campaign, celebrating the brand’s presence in some of the world’s most beloved books. Developed by WPP Open X, "Classic" highlights the brand’s ...
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