To differentiate the brand from other diet colas, it was necessary to get millennials to taste Coke Zero. This campaign targeted its audiences with 'drinkable' ads. At every point, sampling the ...

The most literal manifestation of Coke Zero's drinkable advertising campaign is a 23,000-pound, 26-by-36 foot drinkable billboard located at March Madness Music Festival in White River State Park ...

New Delhi: Conceived by Ogilvy, the new ‘Coke Zero Auditions’ campaign plays off a universally well-known ‘method acting’ routine where actors pretend to sip an imaginary beverage ...