Trump's tariffs have created a new factor in the long-standing cola wars. Pepsi and Coca Cola have been rivals since the 1960's, and while the battle came close in the 1980's Coke has been the ...

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Allison Pohle: But today, the magic of Pepsi seems to have fizzled. Pepsi, which has almost always been the number two cola in America after Coke, dropped to number three behind Dr. Pepper last year.

PepsiCo's mixed Q4 earnings show 1.2% organic revenue growth and a 10% profit decline. Discover insights on FY25 guidance, ...

A Foamy Future Of course, this won’t be easy. Coke and Pepsi have deep pockets and even deeper roots. They’ve got the trust of generations and the kind of marketing muscle that can turn a soda ...

Classic Pepsi is falling behind—and the company knows it. With US market share of Pepsi’s flagship cola slipping behind Dr Pepper, and Gatorade also bleeding customers, PepsiCo is making an ...