A new optical illusion is going viral. It plays tricks on how we see colours. The illusion uses green, yellow, and black.

In turn, this proves that our perception of color is subjective. Social media was amazed at how well the illusion seemed to throw their color-vision off-kilter. “I watched for so long!

A head-scratching optical illusion challenges the perception of color and how the brain plays tricks on us. In an image created by the UK contact lens vendor Lenstore, a series of lilac letters ...

You may like Colors are universal — even if our perception of them is subjective 35 optical illusions Does the color purple really exist? In 2015, a photo of a dress sparked a heated debate with ...

Scientists examined illusions in which an object's surroundings affect how we see its color or pattern to evaluate ... By investigating visual perception, we inch closer to unraveling the mystery ...

Check out some of these optical illusions, below — and see how you ... People all over the globe disagreed about the color of this dress after it was posted online. The way people see colors ...

The study reported in the PNAS is based on the well-known illusion that the color of a surface can appear quite different, depending on its context. "The perception of color has fascinated ...

Here’s to 10 years of optical illusions, internet magic ... the impact of knowledge on color perception." A viral moment helped answer an age-old question If you see the dress one way, that ...

"Knowing this kind of illusion, called a neon-color-spreading illusion ... in neuroscience about the role higher levels play in the perception of brightness and it was not an easy thing to ...

Color perception is a concept that has spiked in ... The "my red is not your red" theory is that color is an illusion and only exists in our minds. Therefore, someone's blue could actually be ...

“Knowing this kind of illusion, called a neon-color-spreading illusion ... “There is a long-standing debate in neuroscience about the role higher levels play in the perception of brightness and it was ...