Goyard, the French luxury house—with its easily recognizable chevron-printed canvas and leather travel goods—has become one of the most coveted, albeit under the radar, brands in the world.

9rem;font-weight:300;line-height:1.3em;color:#333;padding ... Therein lies the magic of Goyard. If you’re not yet familiar ...

You know the classic Goyard bag when you see it ... a double-handle canvas tote coated in a painterly monogram print, sold in colors from chocolate brown to bright orange with leather handles ...

(The color is the very same shade used by hotel group’s fleets of Rolls-Royces around the world since the 1970s.) And in lieu of Goyard’s customary yellow lining, these pieces will be black.