both consumers and brand experts are perplexed why the e-commerce company allowed someone else’s perception to colour and shape something as important as its logo. As Lloyd Mathias, Business ...

Five Kirloskar companies, led by brothers Atul and Rahul Kirloskar, said they would undergo a transformation in a bid to make them future ready and customer centric, with innovation being at the ...

Some spent nothing. A good logo is crucial for a company's branding strategy. While Pepsi recently redesigned its bottle, it decided to keep its logo, which it redesigned in 2008 for $1 million.

While consumer-facing brands pay top dollar for logos that stand out in the marketplace, branding for B2B companies that sell things like cloud computing or cybersecurity tend to be reserved—and ...

If you look at the logos of the most profitable companies in the world, you may only recognize Apple’s. That’s according to a fascinating new report from GraphicSprings, which queried 24,000 ...

Nods slowly as you realize just how many damn logos are in fact, blue* Well, turns out it’s all to do with ~psychology~. OOooOooOooO New research by print company Solopress has revealed the best ...