Logo color affects consumer emotion toward brands, study finds. ScienceDaily . Retrieved June 2, 2025 from www.sciencedaily.com / releases / 2014 / 04 / 140408112210.htm ...

I learned in my years in the toy business that more than 75 percent of snap judgments about consumer products are based specifically on the color of the packaging or the actual product. Whether or ...

There have been numerous attempts to classify consumer responses to different individual colors: Image credit: The Logo Company ... but the truth of the matter is that color is too dependent on ...

We all recognize that iconic logo, but it wasn't always a classic cherry color. Here’s the real reason why the Coca-Cola logo ...

Google has updated its colorful “G” logo for the first time in almost a decade. An update to the Google app on iOS and Pixel ...

Emma Roth is a news writer who covers the streaming wars, consumer tech ... but maybe that’s just my imagination. The colors in the logo do look more vibrant (probably on account of the design ...

Red, however, will remain a key color for the company because ... shoppers likely won’t notice it since the cursive logo will still be used on its consumer products, like Band-Aid and Tylenol.

A new study in the Journal of Marketing reveals that highly saturated colors on product packaging significantly influence consumer perceptions of potency and efficacy, often leading to unintended ...