Freudian motivation theory is frequently applied to a number of disciplines, including sales and marketing, to help understand the consumer's motivations when it comes to making a purchasing decision.

Motivation and self-control; incentive policies; charitable giving and pro-social behavior; cognitive biases; deadlines and procrastination; judgment and decision-making; market research; consumer ...

today announced the launch of its 2022 Customer Motivation Report. The first of its kind analysis surveys the impact of brand language, emotions, and context on consumer behavior, highlighting the ...

Means End Conceptualization of the Components of Advertising Strategy (MECCAS) is a framework for strategic thinking based on the 'means-end chain' theory of consumer motivation, according to which ...

At the same time, SNSs have moved a great deal of the fate of brands into consumer hands. Of course, in traditional interactive advertising or marketing activities, marketers control their message.

Lee, Clarence, Vineet Kumar, and Sunil Gupta. "Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics." Diss., Harvard Business School, 2013 ...