One of these strategies involves using naive theories: informal, common sense, explanations that consumers use to make sense of their environment. For example, consumers may believe that popular ...

As a professor, author and continuous student of consumer behavior, I see real science behind the NFT craze ... needs fulfillment at these levels. For example, the safety need stems from a ...

Trends suggest that data breaches have hit an all-time high (according to ZDNet), with consumers are plagued with fear of their personal data falling into the wrong hands. As an example ...

For example, we might think a car advertised among expensive cars is also pricey—but only if we're unfamiliar with the car, according to a new study in the Journal of Consumer Research.

Disney World is the latest example of popular companies taking up variable pricing. As a consumer, you should be judicious about recognizing your own personal valuation for the product or service ...

Research studies have shown that the tempo of background music influences consumers’ pace of action. For example, listening to fast-tempo music speeds up the rate at which people eat ...

Mercedes Bent is a partner at Lightspeed Venture Partners investing in consumer, fintech, and edtech. She says startups that focus on behavioral science see success in retention and influencing ...

These examples are meant to highlight the scope ... To bring the benefits of big data research to consumers and patients, new biomedical informatics and data science approaches are needed, shaped to ...

But four trends bothered me because they’re not supported by the majority of science ... for example: There isn’t even any genetically-modified water to begin with. So many consumers ...