Videos can be great content for engaging an audience on sites such as YouTube, but many social media feeds don't autoplay videos. That means a user has to make a conscious choice to play the clip.

Thoughtful, eye-catching animation in email has the ability to complement a marketing message rather than distract from it. At Emma (where I work), we compiled content on how to effectively use GIFs ...

GIFs are a great way to bring those two things together ... making it easy for consumers to disseminate the content.? The new global marketing strategy, which was revealed last week, marks the first ...

The PepsiCo-owned company is no stranger to leveraging social media traction for its advertising initiatives and branded content ... What's old is new when marketing adapts to the times,? Mr. Hasen ...