Back in 2003, a Harvard professor published a book that argued that 95% of purchases in this country are made using subconscious need rather than logic and reason. If you're a Jalopnik reader, you know car purchases are probably closer to 100%.

The Hemi V8 produces 395 horsepower and 410 lb-ft of torque, and features cylinder deactivation capability to improve gas mileage. Ram promises a towing capacity of up to 11,470 pounds and a payload of up to 1,750 lbs.

A year after discontinuing the HEMI engine in its pickup trucks, Ram announced it will be returning the engine to certain models.