So I hardened my heart against the Coppola treatment. That is, ... Keratin treatment is not a panacea. 4. Each treatment costs about $350 in the city—$250 in the suburbs.

In order to get the most out of your new, post-keratin treatment hair (and keep it the longest!), take advice from these professionals on keratin treatment aftercare.

"Keratin treatments fill in the gaps where keratin has been depleted, ... Peter Coppola: This treatment stays on for 20 minutes and is the best choice for dry and over-processed hair.

In fact, Ibgui said, the Glencoe salon alone did more than 800 keratin treatments last year, generating about $240,000 in business. In addition, he sold more than $35,000 in keratin-based home ...

If you have keratin treated hair, this guide will help you figure out how to maintain and style your hair. IE 11 is not supported. For an optimal experience visit our site on another browser.