Logos were his forte—but he also lent his minimalist style to book ... design to boil complex companies down to singularly human symbols. “Rand was working during the Cold War for big ...

The book surveys all forms of graphic art from the era, from typography and corporate identity through to the posters, advertising and magazine design that came to define the birth of pop culture.

The new book, Taschen says, will “examine how Modernist attitudes and imperatives gave birth to corporate identity”. Logo Modernism focuses on corporate identity between 1940 and 1980 and showcases ...

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