Retailers are recognizing that once-cost-effective mass marketing and mass ... help in converting interest into purchases. Loyalty programs often use metrics like purchase frequency and total ...

“ITA Group’s survey report gives manufacturers an insider view into what sales reps really want from sales incentive programs ...

Of course, effective loyalty programs aren't just about encouraging existing members to spend more; they also depend on getting more casual shoppers to sign up. Starbucks, for example, said it was ...