LeBron James has teamed up with Barbie to launch his very own Ken doll. On Wednesday (April 9), Mattel announced that James ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

LeBron James is making history once again–this time in the toy aisle. The NBA star is now the first male athlete to be ...

Mattel launched a LeBron James Ken doll — and yes, he’s an inch taller than any other Ken sold before.

Play now! “Ken is Barbie’s longtime best friend and supporter,” Krista Berger, senior vice president of Barbie and global head of dolls, Mattel, shared via the release. “We are excited to ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

“Ken is Barbie’s longtime best friend and supporter,” said Krista Berger, Mattel’s senior vice president of Barbie and global head of ... standard Ken doll with larger custom packaging.

Barbie has successfully replicated female role models like Naomi Osaka. This time around, the company created its first Ken ...

It will be one inch taller than the standard Ken doll and come in larger, custom packaging ... senior vice president of Barbie and global head of dolls at Mattel. Mattel said that, along with ...