It’s time to revamp the customer lifecycle.
The shift toward a unified customer lifecycle can’t be done at a surface, optics-only level. A cross-department meeting or ...
Marketing2mon
The Customer Lens: An Approach to Customer Touch-Point Analysis
Customers experience your company horizontally, across organizational boundaries, but most companies approach customer interaction on a functional basis. The typical result? The inability of ...
A Vision For The Future Of Customer-Centric Branch Banking
Customer preferences must be the compass for innovation, and financial institutions must respond to changing needs and ...
Retail Dive9y
8 terms that luxury brands must know to revolutionize their customer approach
Experience-driven commerce uses a new customer journey that combines content and context with commerce. This approach is something that the antiquated catalog ecommerce store of days past just ...
Forbes27d
Redefining The Customer Journey: A Value-Based Approach To Life And Health Insurance
Those who are willing to adapt and embrace a value-based approach (VBA) will shift from a product-centric to a customer-centric approach. This requires a fundamental redefinition of the sales ...
Baton Rouge Business Report2d
Deep South Equipment: Customer-first approach has led to growth and reputation for excellence
If you don’t take care of your customers, they won’t be your customers for long.” As the owner, president and CEO of Deep ...
Alfa Laval Expands Direct Presence in Alberta to Strengthen Customer Support and Service
Alfa Laval, a global leader in heat transfer, separation, and fluid handling technologies, is reinforcing its commitment to ...
Marketing Dive9y
8 terms that luxury brands must know to revolutionize their customer approach
Experience-driven commerce uses a new customer journey that combines content and context with commerce. This approach is something that the antiquated catalog ecommerce store of days past just cannot ...