The customer journey is all about the customer’s perspective—understanding how they interact with your brand at every stage. The service blueprint is more comprehensive and holistic.

A stunning 83% of customer experience professionals report disappointing results from their firms' customer journey mapping efforts. Here’s how to avoid a similar fate.

Even though customer experience (CX) leaders are becoming increasingly focused on optimizing their firms’ customer journeys, they face a clear challenge: Which touchpoints along the journey ...

Croud’s Chris Ford argues that the best customer journey mapping is all about understanding why we do what we do – and that investing in that insight can pay dividends.

TheyDo’s “Journey Management” platform tackles what’s known as ‘customer-centric alignment’, sector forecasted to be worth $48.5 billion by 2023 (according to Future Market Insights).

SAN RAMON, Calif.--(BUSINESS WIRE)--MaxIQ, the first AI-powered Customer Journey Management platform designed to maximize customer lifetime value, today announced it has raised $7.8 million in ...

The augmented customer journey. The challenge for retail brands is designing an integrated AR customer journey that drives ROI across multiple channels, including e-commerce and brick-and-mortar.

Macy’s CEO Jeffrey Gennette opened ShopTalk, the annual retail industry conference last week. His message focused on how Macy’s digitally-driven turnaround was fueled by Customer Journey ...

RingCentral, Inc. (NYSE:RNG), a global leader in AI-powered business communications, today launched new Customer Journey Analytics at CCW Las Vegas ‘25, prov ...