A customer’s journey doesn’t always follow set rules. Rather, it’s quite a fluid path encompassing everything from the customer’s exposure to a product or service, researching, and finally ...

By understanding the following 5 phases, we can shape our content strategy to meet the customer’s needs – whatever stage of their journey they may be at.

A new report from Forrester Research suggests that many digital marketers are having trouble with customer engagement because they don’t understand the customer journey. The report “Fragmented ...

The most effective sensory experiences are those that are intentional, aligned with brand identity and carefully measured for ...

Building any kind of business strategy begins with an understanding of your customers and their needs. Because if you don't know to whom you're selling, it's nearly impossible to know what to sell ...

Within that strategy and even tactical activities and plans benefits from aligning with the customer journey. Here are a few areas where the customer journey can guide your SEO efforts. 1.

Related: 8 Ways You're Destroying Your Personal Brand Without Even Knowing It How your brand is failing your customers. A ...

Are you a print subscriber? Activate your account. 14 hours 46 min ago By Jack Neff - 14 hours 52 min ago By Garett Sloane - 19 hours 54 min ago By Ewan Larkin - 20 hours 53 min ago By Tim Nudd ...

Automotive OEMs have long sought to emulate the ‘Apple-style’ customer experience, aiming for a seamless, no-negotiation purchase process. However, this approach, while seemingly customer ...

Cichanski and Perlberg demonstrated how to create relevant and valuable content for each customer journey stage, helping you move prospects from interest to action. Here’s a summary of the webinar.