For businesses looking to dominate in a competitive market and amplify their lead-generation efforts, now is the time to act.

‘Multichannel marketing’ (MCM) is a term today's pharma marketer often considers synonymous with using digital channels to communicate with a customer. Yet the truth is that MCM has existed ...

Marketers are still primarily using digital channels as the faster horse ... But within the set of digital relationships exists a cross-section of customers and prospects: new customers, current ...

In today’s digital age, consumers interact with brands through multiple touchpoints—websites, social media, emails, mobile ...

Shifting from solely physical stores to an omnichannel approach means moving away from a channel-centric strategy and instead ...

Internal customer support platforms are moving from platforms like email ticketing systems and chat to channels like Slack, ...

Lloyds blamed the decision to shut the branches on customers shifting away from banking in person to using mobile services.

Levi’s uses Cordial’s Edge AI technology to keep consumers in-the-know on upcoming product launches and drops by sending alerts via email marketing, push notifications and in-app messaging to shoppers ...