Although kawaii food (kawaii is "cute ... Note It's tricky to find a specific kawaii cookie cutter. Instead, print your favourite character or shape on regular A4 paper. Use clear sticky tape ...

Cute began being marketed to American adults in the 1950s, notes Isabelle Galleymore ... the exhibition asserts, is “kawaii,” a Japanese word which literally translates as “cuteness.” ...

Providing an in-depth overview of all things kawaii (cute), this book traces the cute aesthetic from its inception in the 1970s as a schoolgirl trend to its position as a leading cultural norm ...