But Zhang thinks DHGate’s shoot to fame is a case of influencer marketing in the U.S., in particular on TikTok. “Chinese people are very sensitive to trends and hype; they then quickly ...

and more people choose to spend time at home rather than traveling,” said Jane Zhang, head of marketing operations at DHgate. The United States buyers continued to dominate the holiday shopping ...

Visitors pass by the DHgate booth during an e-commerce exhibition in Chengdu, Sichuan province. ZHANG LANG/CHINA NEWS SERVICE Salepersons promote imported wines via a cross-border e-commerce ...

But Zhang thinks DHGate’s shoot to fame is a case of influencer marketing in the U.S., in particular on TikTok. “Chinese people are very sensitive to trends and hype; they then quickly mobilize ...