Assimon, who joined De Beers in 2020 and served for three years as CEO of Forevermark, helped to sharpen the De Beers image ...

These four factors are: Cut Color Clarity Carat weight Judging by these factors, De Beers Forevermark determines what diamonds are of high enough quality to be used in jewelry. The company claims ...

De Beers said there were signs of a pick up in US diamond demand before Christmas, while India has overtaken China to become ...

Since De Beers, the world’s leading diamond company, ingeniously announced that “diamonds are forever” in the 1940s, most ...