EXCLUSIVE: Adwoa Aboah Stars in De Beers Jewelry Campaign as Company Rebrands, Readies Paris Flagship
It's all change at De Beers Jewellers, which has rebranded as De Beers London with a new campaign starring Adwoa Aboah and a ...
Céline Assimon Steps Down as CEO of De Beers’ Diamond Jewelry Business
Assimon, who joined De Beers in 2020 and served for three years as CEO of Forevermark, helped to sharpen the De Beers image ...
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De Beers unveils 2025 campaign: True Brilliance
Shot by British photographer Oliver Hadlee Pearch, the Portraits of True Brilliance campaign celebrates the timeless flair of ...
De Beers CEO Says US Diamond Demand Shows Signs of Recovery
De Beers said there were signs of a pick up in US diamond demand before Christmas, while India has overtaken China to become the second-biggest market.Most Read from BloombergState Farm Seeks Emergenc ...
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The best jewellery of the 2025 BAFTA Awards
The 2025 British Academy of Film and Television Arts (BAFTA) Awards took place at The Royal Festival Hall in London, ...
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Tensions mounting for De Beers as industry navigates downturn
A new report has documented increasing pressure on the De Beers Group as the diamond industry navigates the economic downturn.