A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

It's easy to just go through the motions of a brand-positioning project and come out with an average, nondistinctive outcome everyone can feel good about. But why settle for less than great? I've had ...

(Example: The Geek Squad Hero archetype) More information about the 26 brand positioning areas can be found at www.Positioning-Roulette.com, a free Web-based app designed to help marketers create more ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.

Every pharmaceutical marketer wants their brand campaign to be more emotional, but do we know why emotional marketing is important for brand adoption? To help you answer this question, this ...

Create a memorable brand identity that resonates with your audience, reflects your values, and stands out in the competitive ...

OMD Worldwide, part of Omnicom Media Group and the world’s largest media agency network, has revealed its new brand ...

Media agency network OMD Worldwide has taken on a new brand positioning, designed to send a new message to marketers.The ...

It’s no surprise that most auto manufacturers make brand positioning and development a key item on their marketing agenda. Yet despite intense interest in their power, automotive brands remain ...