Depending on your preferences, the dinner menu may change seasonally, weekly or even daily. Plan dishes that fit with the theme of your restaurant ... to lay out and design the physical menu.

Menu engineering is both an art and a science, but it’s the science part that usually trips up most restaurant operators ... has more to do with menu design, layout and customer psychology ...

Served from 5 to 10 p.m., the menu includes three courses, with eye of ribeye and troll caught white king Alaskan salmon as the options for main dishes. For Christmas Day, Ross created a dinner buffet ...