Direct mail is making something of a comeback of late, as savvy brands realize that the lack of competition in the mailbox presents a great opportunity for marketers who get it right. Consider these ...

Whether this example will ever make it into a direct mail envelope depends on a wide range of factors ... We’ve come up with a lot of ideas for them, like peel-off stickers, decoders and metal things ...

has published a new case study examining the response rates of a direct mail campaign based on two outer envelope color options. Lapham’s Quarterly, a publication focused on history and ideas ...

To create the most effective direct mail campaign, test different envelopes, messages, graphics and offers. Depending on the size of your mailing, you might send an offer at one price to 5 percent ...

Goelzer also offers specialized features such as latex, self-sealing adhesive strips, custom window placements and creative opening ideas ... high-performance direct mail envelopes.

Direct mail marketing works for your business with these proven tips to boost response and grab customer attention.

Making sure you send your direct mail in the right type of envelope may not be top of your priorities, but it’s key to getting the most bang for your marketing buck. Whether they admit it or not, a ...